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Marketing Management
 This program provides students with an awareness of the marketing techniques,
tools, and problems that confront today’s business organizations. Students learn
how to apply the tools and techniques involved in marketing problem solving.
Marketing managers may formulate, direct and coordinate marketing activities and
policies to promote products and services. They may conduct market research or
coordinate and participate in promotional activities and trade shows. Areas of Skills and Knowledge
- Customer service
- Problem solving and analytical thinking
- Employee training
- Strong leadership
- Implement company policies and procedures
Career Opportunities
Marketing managers may choose to work in retail management or sales. They may
enjoy conducting market research, or they may choose to focus on directing and
enhancing customer service. Marketing Management graduates may decide to “try
their hand” at entrepreneurial opportunities.
Program Purpose:
The Marketing Management program is designed to prepare students for
employment in a variety of positions in today’s marketing and management fields.
The Marketing Management program provides learning opportunities that introduce,
develop, and reinforce academic and occupational knowledge, skills, and
attitudes required for job acquisition, retention, and advancement.
Additionally, the program provides opportunities to upgrade present knowledge
and skills or to retrain in the area of marketing management. Graduates of the
program receive a Marketing Management Associate of Applied Science degree with
a specialization in marketing administration or entrepreneurship specialization.
Each course within all of Chattahoochee Technical College’s diploma/certificate
level programs is acceptable for full credit toward the Occupationally-related
Elective or General Elective hours for this associate degree.
Program Length:
A full time student who needs no preparatory coursework in algebra, English,
math or reading and maintains satisfactory progress can complete the Associate
of Applied Science Degree in Marketing Management in six quarters.
Total Hours for Degree: 98 credit hours
Curriculum:
| Area I - English/Humanities/Fine Arts |
| ENG
1101 |
Composition and Rhetoric |
5 |
| ENG
1102 |
Literature and Composition |
5 |
| |
- OR - |
| HUM
1101 |
Introduction to Humanities |
5 |
| Area II - Social/Behavioral Sciences |
| SPC
1101 |
Public Speaking |
5 |
| ECO
1101 |
Principles of Economics |
5 |
| PSY
1101 |
Introduction to Psychology |
5 |
| |
- OR - |
| SOC
1101 |
Introduction To Sociology |
5 |
| Area III - Natural Sciences/Mathematics |
| MAT
1101 |
Mathemathical Modeling |
5 |
| |
- OR - |
| MAT
1111 |
College Algebra |
5 |
| |
- OR - |
| MAT
1100 |
Quantitative Skill & Reasoning |
6 |
| |
- OR - |
| MAT
1127 |
Introduction to Statistics |
5 |
| Occupational Courses |
| MKT
100 |
Introduction to Marketing |
5 |
| ACC
2155 |
Legal Environment of BUS |
5 |
| |
- OR - |
| MKT
103 |
Business Law |
5 |
| MKT
106 |
Fundamentals of Selling |
5 |
| MKT
101 |
Principles of Management |
5 |
| |
- OR - |
| MSD
100 |
PRINCIPLES OF MANAGEMENT |
5 |
| SCT
100 |
Introduction to Microcomputers |
3 |
| |
Choose one of the two Specializations below: |
| |
| Marketing Administration Specialization Courses |
| ACC
1101 |
Principles of Accounting I |
6 |
| MKT
108 |
Advertising |
4 |
| MKT
109 |
Visual Merchandising |
4 |
| |
- OR - |
| MKT
232 |
Advanced Sales |
4 |
| MKT
110 |
Entrepreneurship |
8 |
| MKT
122 |
Buying/Merchandise Management |
5 |
| |
- OR - |
| MKT
228 |
Advanced Marketing |
5 |
| MKT
130 |
Marketing Admintration OBI I |
3 |
| MKT
131 |
Marketing Admin OBI II |
3 |
| XXX XXX |
Elective(s) |
12 |
| |
| Entrepreneurship Specialization Courses |
| ACC
1101 |
Principles of Accounting I |
6 |
| ACC
1102 |
Principles of Accounting II |
6 |
| MKT
108 |
Advertising |
4 |
| MKT
110 |
Entrepreneurship |
8 |
|
(This Capstone course must be taken during student's last quarter before
graduating) |
| MKT
122 |
Buying/Merchandise Management |
5 |
| |
- OR - |
| MKT
228 |
Advanced Marketing |
5 |
| MKT
123 |
Small Business Management |
5 |
| MKT
134 |
Entrepreneurship OBI I |
3 |
| MKT
135 |
Entrepreneuship OBI II |
3 |
| XXX XXX |
Elective(s) |
5 |
|
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Alliance Partners
McGrath Institute of Business Australia (MIBA) is a global provider of
high quality accredited Australian online tertiary education. MIBA was formerly
known as Institute of Technology Australia.
Australian Computer Society (ACS) is a registered
training organisation authorised to issue the ICA50105 Diploma of
Information Technology (General) qualification
University of Oxford Online
The University of Oxford is recognized as being the oldest university in
the English-speaking world. Oxford has a reputation as being
one of the world's top universities.
Northeast Community College (US)
Tuition Fee= US$4500
per year
AAS Degree(Two Years)- Accounting, Behavioral Science (Psychology, Sociology), Business, IT
Chattahoochee Technical College(US)
Tuition Fee=US$5120 per year
AAS Degree(Two Years)- Accounting,Business Administrative
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